Category: My Blog

Pay Per Click (PPC) Marketing

Pay per click advertising can be a very powerful advertising tool if used correctly. People often try to do it themselves and wonder why they have such low success rates. Our professional PPC consultants will manage your budget to yield a return on investment by using all the features of this Internet Marketing system.

Traditional forms of advertising like Yellow Pages, Newspaper ads, flyers, and radio advertising are hard if impossible to track. PPC has some powerful tools that allow geo-targeting, language targeting, demographic targeting, custom scheduling and a whole lot more.

WSI Internet Marketing in Northampton will help you get the best out of Pay Per Click advertising tools to ensure the success of your campaign.

As well as working with Google Adwords, we also work with the other major advertising networks including Yahoo Search Marketing, Bing, and Facebook. This allows you to use a range of networks and tools to refine your PPC campaign.

How much does PPC Cost?

PPC advertising and marketing is very flexible and can be used by all sizes of company. You can start with a monthly budget of £50 and grow your investment when you see the success of this system. WSI Internet Marketing Northampton does not charge a setup fee but does have a monthly management fee. This management fee is determined by your campaign budget and is a fixed sum. We have no hidden charges and you will be able to accurately budget and measure Return on Investment.

PPC Landing Pages

An effective PPC campaign needs relevant landing pages to maximize the sales opportunities for your campaign. We specialize in optimizing the landing pages so that your advertising campaign has a greater chance of converting the site visitors into customers.

Adwords Training and Adwords Coaching

We’re all looking for value for money in our online marketing – in an ideal world, it would also be instant and highly effective! In many ways, Pay Per Click (PPC) using Google AdWords fulfils these requirements and can be one of the most cost effective methods around of new client acquisition.

Unfortunately, it can also be one of the most costly!

The difference comes primarily from how you set up and run your campaigns, and running a Google Adwords campaign that will really drive your business, is most certainly a skill in itself.

To have a campaign which really has the capacity to deliver great results, most people think of two options, doing it themselves or getting someone to do it for them – something that I already do successfully for many companies to great effect.

Alternatively, you can take the most popular route and combine the two by running it yourself and then get some expert help to guide you in the right direction as and when you need it. The trouble can be that everyone has suddenly become a PPC and AdWords expert – so what you need is to find someone who really is an expert, someone who does it rather than just talk about it and someone you can trust to give you the right information at the right time.

Who can benefit?

Well, in all honesty, everyone looking to promote themselves online can benefit … and I do mean really benefit! You may just be getting started with your PPC campaign – perhaps at the planning phase or dedicating time to your keyword research. On the other hand, you may have been running a campaign for a while but know that you should be getting better results, yet you’re not sure how – all you really need is a little expert advice to take you to the next level.

Alternatively, you might want to expand your current campaign or get a more local focus. You may only need some direction and pointers … alternatively you may be looking for advanced strategies to take an already comprehensive campaign to the next level. Whatever you require, an Adwords training session with a PPC expert will help you quickly and effectively to consolidate your thoughts as well as your current and future plans.

Your Adwords Choices

So you know that your aim is a killer Google Adwords campaign which is going to develop leads, sales and help your branding. So what options do you have if want to develop this campaign. Generally, you have two main choices:

you could dedicate a large chunk of your time to searching the web for scraps of information and gradually piece them together. Let’s face it the information is all out there on the web, the trouble is finding the time to locate it and then deciding which of the information is relevant and correct; alternatively, you could book some time with an Adwords expert who has been there and done it. Someone who works with Google AdWords on a daily basis and who can answer your questions, give you advice and make sure that you have a campaign that will deliver – saving you time, money and avoiding overspend and mistakes.

Internet Marketing Foundations


The first of our three 100% online marketing courses is where most people should start. Don’t feel discouraged if your background does not include marketing, because during this 8 week long basic foundations course, you will learn how to:

  • Plan a campaign professionally and efficiently
  • Utilize all platforms for marketing
  • Generate leads
  • Close sales

Report results with the upmost accuracy and in a way which proves useful for future campaigns.

This course provides the skeleton for internet marketing’s core principles:

  • Internet Campaign planning
  • Paid search
  • SEO Basics

This is just the beginning. And while these courses will benefit every aspect of a large company and sales team, it is designed for the individual looking to increase their professional value. By learning step-by-step, the ways to exhaust analytics and metric measurement, you will be fully qualified to the next step into affiliate marketing.

As an example, eMarketSphere will showcase a real company called Boots on the Roof. ‘Boots’ was an out-of-the-box idea that became a successful business model when these exact marketing strategies were applied. They currently are a much larger company, dominating their competition in less than a year.


This is an interactive 100% online course which includes how-to video content and exercises. Students will study at a pace which suits their individual needs while instructors are always available for help. Expect to commit approximately 12 hours a week to this course.

Please Note: To get the full benefit of this course, complete the entire Master Certificate in Internet Marketing and allow us to assist you in job placement.


  • How to generate revenue quickly
  • Build Internet Campaigns on leading search engines such as Google, Yahoo, Facebook, and MSN.
  • Measure, analyze and improve campaign performance
  • Learn strategically how to analyze website traffic and set up metrics to measure your marketing campaigns.
  • Dominate the local search market
  • Tackle the local search market and ensure your business has an optimum placement to receive maximum ROI.
  • Use Search Engine Optimization to get free leads & Sales
  • Maximize your website for free traffic from the search engines.
  • Learn Web Analytics to get a competitive advantage over your competition
  • Learn how to set up a KEY PERFORMANCE indicators (KPI) to analyze and measure website traffic.
  • Case study
  • Witness how a real profitable organization used Internet Marketing to generate a majority of its revenue