We’re all looking for value for money in our online marketing – in an ideal world, it would also be instant and highly effective! In many ways, Pay Per Click (PPC) using Google AdWords fulfils these requirements and can be one of the most cost effective methods around of new client acquisition.
Unfortunately, it can also be one of the most costly!
The difference comes primarily from how you set up and run your campaigns, and running a Google Adwords campaign that will really drive your business, is most certainly a skill in itself.
To have a campaign which really has the capacity to deliver great results, most people think of two options, doing it themselves or getting someone to do it for them – something that I already do successfully for many companies to great effect.
Alternatively, you can take the most popular route and combine the two by running it yourself and then get some expert help to guide you in the right direction as and when you need it. The trouble can be that everyone has suddenly become a PPC and AdWords expert – so what you need is to find someone who really is an expert, someone who does it rather than just talk about it and someone you can trust to give you the right information at the right time.
Who can benefit?
Well, in all honesty, everyone looking to promote themselves online can benefit … and I do mean really benefit! You may just be getting started with your PPC campaign – perhaps at the planning phase or dedicating time to your keyword research. On the other hand, you may have been running a campaign for a while but know that you should be getting better results, yet you’re not sure how – all you really need is a little expert advice to take you to the next level.
Alternatively, you might want to expand your current campaign or get a more local focus. You may only need some direction and pointers … alternatively you may be looking for advanced strategies to take an already comprehensive campaign to the next level. Whatever you require, an Adwords training session with a PPC expert will help you quickly and effectively to consolidate your thoughts as well as your current and future plans.
Your Adwords Choices
So you know that your aim is a killer Google Adwords campaign which is going to develop leads, sales and help your branding. So what options do you have if want to develop this campaign. Generally, you have two main choices:
you could dedicate a large chunk of your time to searching the web for scraps of information and gradually piece them together. Let’s face it the information is all out there on the web, the trouble is finding the time to locate it and then deciding which of the information is relevant and correct; alternatively, you could book some time with an Adwords expert who has been there and done it. Someone who works with Google AdWords on a daily basis and who can answer your questions, give you advice and make sure that you have a campaign that will deliver – saving you time, money and avoiding overspend and mistakes.